Promising Purity: Esscent
"Our country’s devotion and faith have been associated with religious traditions. Since the time humans first started praying to the almighty, it has been customary to offer flowers, garlands, coconut, milk etc. as a symbol of devotion and reverence. Owing to this belief, about 80 lakh metric tonnes of flower waste is disposed of in the Ganga each year. While they create picturesque scenery at that moment, they eventually turn into colossal waste and kill fishes and other living beings, thus causing enormous water pollution.
We, the students of Connecting Dreams Foundation- SRCC Chapter, have devised an evergreen solution to this problem. After extensive research, our team discovered that the problem of floral waste can be solved by substituting it in place of charcoal in incense products. With our social entrepreneurship model brand Esscent by Arpan we came up with a line of premium flower-based incense products, like sticks, cones and candles, that are made of dried flower wasta and are 100% charcoal-free. Our products, which are completely eco-friendly (100% plastic free) are handmade by rural women and specially-abled workers with love and care.
Through the project, we young changemakers aim to make the unemployed and underprivileged women financially self- sufficient and independent.
Esscent products can be used for religious purposes, as an insect repellent, during meditation, for aromatherapy. The impact created by Esscent is hence, multi-faceted. The project is sustainable and scalable. We protect the river bodies from the detrimental problem of water pollution by using flower waste as the main component of our product, thereby aiming for a sustainable environment.
All in all, Esscent Empower people, help conserving the planet and promise purity.”